I recently realized that I really like the R's.
Model of my Mondraker mountain bike?
"Level R", check.
Model of my Honda car?
"Type R", check.
And even my motocross bike is a Kawasaki without R, I do love the 90's Honda models, "CR".
So love (at least mine) is definitely in the R.
(please pronounce "R" the french way (air) , so the joke is 100% complete)